A few years ago I was in the home of a friend who was a member of my church (remember, I’m Southern Baptist) and noticed a box of Black Label Cabernet Sauvignon on their kitchen cabinet. Knowing that I was a “progressive” Southern Baptist (at least when it comes to alcohol consumption), they insisted that someone had given them the “box” of wine and offered it to me. Never one to turn down free wine, I stuck it in my car. The next time Lisa and I hosted one of our “wine tasting” parties, I transferred the Cab from the box to a decanter and passed it off as an excellent Napa Valley vintage. You’d be surprised (or maybe not) to find that most of the folks who tasted it at the party rated it very highly among the wines served!
Now, I confess that I’ve been guilty of “wine snobbery” when it comes to boxed wines, so don’t feel like a loner. I’ve come to realize that traditional bottles and corks are more about the experience than an indicator of wine quality. I’ll do an entire post at some point to compare the various methods of packaging wine, but suffice it to say that I’ve learned that bagging wine can be very effective. In fact, since the bladder inside the box shrinks as the wine is released through the spigot of a box, the primary threat to wine is eliminated. Because the vacuum within the bladder is retained, no oxygen touches the wine, so the wine in a box can remain fresh in your refrigerator much longer than an opened (and recorked) bottle.
The clearest and most powerful lesson in this little educational chapter came in the “Motherland” of wine . . . France. Throughout most of the wine regions, I kept seeing signs posted at the end of driveways and in front of small vineyards which read, “Vrac.” When I finally asked a local resident what that meant, he said, “You know . . . BiB! Bag in Box!” I nodded my head like I knew what the heck he was talking about.
It wasn’t until we were in Provence and staying at the beautiful home (converted, loosely speaking, into a B&B) of Michael Frost. Michael is a retired barrister from England who moved to a small estate just north of Arles and started welcoming guests. He’s an amazing guy and he’s usually in the kitchen cooking up something incredible while listening to Haydn or Brahms. One afternoon he taught Lisa and me how to make true homemade croissants. It was, of course, a memorable experience.
While we were cooking, Michael would keep refilling our glasses with a very nice blush wine which was refreshing, flavorful, and reasonable complex (layered, at least). On the first day we were in his home, I noticed that he was refilling the glasses via a spigot on a box in his refrigerator! Then, to add insult to injury, I found out that the delicious red wine he served each evening at his dinner table from a beautiful decanter came from (you guessed it) a box in his refrigerator!
Michael explained to me that throughout France all but the most mercenary of vintners make their wine available to locals in bulk (for which the French word is, of course, “Vrac.”) So when Michael runs low on wine, he simply walks down the road to his neighbor’s vineyard and winery (which bottles some very good wine sold throughout Europe) and trades in his empty wine bladder (“Bag in Box) for a full one. Then he serves it in crystal decanters to his guests.
Now . . . I can tell you without reservation that the wine that came from the boxes from Michael’s refrigerator was some of the best I’ve ever had. The blush wine was enjoyed while learning how to fold the rolled out dough into more than a hundred layers of flaky buttery goodness while wearing an apron in Michael’s kitchen! And the red wine straight from the box (via a lovely decanter) tasted incredible as we enjoyed dinner on Michael’s patio on a hill overlooking the Rhone near Arles with Michael and his other guests . . . an older Irish couple and their sister (he was a former UK police captain and had lots of stories) who were delightfully cultured, well read, and traveled. On the menu (which we helped prepare) were “PiPis” (the tiny lavender shellfish found on beaches around the world and a specialty in Provence . . . you can even buy them on the street in Arles); roast lamb with local vegetables; a fruit tart; and quince paste to complement the cheeses!
All of this is to say that sometimes it’s not the bottle at all. Sometimes it’s the company. Or the food. Heck, sometimes it might even be the wine itself.
Here’s to you, Michael Frost. Thanks for the education.